4 Simple Steps to Create a Strategic "LOGO in a PINCH" Worksheet Guide
In 20 minutes you will be able to identify the elements your logo must include to match your business essence.
Sketch first using these tools. Then create your own final artwork. Depending on your skill level either use your desktop with a design software program or use an online website.
This HIGH TECH vs HIGH TOUCH (HT2) SCALE SYSTEM© is a tool to help business owners achieve a high profile logotype design on a shoe string budget. From Gully's award-winning expertise in logo design over the past 28 years, and with more than 400 logos in her portfolio, she was recently able to dissect her 'intuitive process', simplifying her artistic and objective-driven method.
These tools will help you assign a unique HT2 number to your business that will match up to a series of font styles, cases and formats to bring the perfect balance to your logotype*, and thus reflecting the essence of your company to your target audience.
*A logotype is a font treatment representing the company's name. (Logomarks - icons - are not included in this guide but the application can be carried over to an icon with these tips.)
What you can expect to pay for a logo.
Independent Designer/Beth Gully - $2500-$5000
College Graduate - $200-$500
Online Website - $35.00
Do-It-Yourself Guide - by Beth Gully - $19.95
DIGITAL DOWNLOAD -
9-page worksheet guide
Full color. 8.5" x 11"
Please purchase a separate worksheet guide if sharing with a peer from another company.
After your purchase is complete, you'll see a prompt to click the green download button. A box will indicate "Preparing Your Downloads". Once that is complete you will receive an email with a link to the digital document.